Improving Startup Traction

Join Chuck Vallurupalli, Polsky mentor, MBA ‘05, and software engineer andentrepreneur, for a workshop on improving the traction your startup has in the market. His experience with over 150 founders has revealed that most founders don't give enough thought to three things before they act: 1) Is there an opportunity for our idea? 2) What is our strategy? 3) What customer metrics should we optimize?

Chuck will discuss several strategies to improve the probability of success of your startup, focusing on product/market fit. He'll cover how to leverage your understanding of customer needs and their satisfaction with current alternatives in the marketplace; value proposition vs. technology and UX; and customer metrics like recommendations, retention, conversion, and acquisition. You are highly encouraged to bring your own idea or startup so you can apply what we discuss during this hands-on workshop.