Tech Enablement Workshop Series

This session will cover an exploration of how AI can support the full marketing content cycle, from generating post ideas and writing captions to creating ad copy, campaign themes, and on-brand visuals. Participants will work hands-on with AI tools to learn how to create marketing content that aligns with their brand voice, audience, and business goals.

​The session then moves into social media scheduling, a critical but often overlooked component of a sustainable content strategy. Participants will receive a practical overview of how leading scheduling platforms integrate with AI-generated content, enabling small business owners to plan, organize, and publish across multiple channels from a single workflow.

​The session also covers how AI can surface basic marketing insights, identifying trending topics, analyzing what types of content resonate with specific audiences, and informing smarter decisions about where and how to show up online.