Entrepreneurship Essentials (E2): Customer Success For Startups - 4 Best Practices

About this Event:

Join the Polsky Center for a workshop led by Brian Hall and Kathleen Marcell.

For any seed-stage technology company, it’s never too early to instill a Customer Success ethos. Developing great customer success - as an order of business second only to building a great product - leads to a higher Series A company valuation and faster realization of product/market fit.

The workshop will include the following:

• What are the components of Customer Success?
• Why Customer Success should be a focus now for early stage companies.
• Learn how an effective onboarding plan can expedite time to value and can facilitate the achievement of a customer’s desired business outcomes.
• See how to establish best practices for your product’s stickiest features in order to achieve early wins and drive product adoption.

About the speakers:

Carema Consulting’s Brian Hall and Kathleen Marcell help early- and growth-stage recurring revenue companies grow faster by providing them with Customer Success solutions and strategies that increase revenue from current customers. They have spent more than 30 years serving as leaders of early-stage and high-growth B2B software companies - including DialogTech, FourKites, InstallShield, Microsystems, UrbanBound and Yello - with a particular focus on customer success organizations. In founding Carema Consulting, Brian and Kathleen strive to help founders navigate around the inevitable pitfalls encountered in building and leading customer facing teams at software companies, from seed stage through Series C.

Kathleen holds a BS in Sports Management from the University of Illinois Champaign.

Brian holds a BA in Economics and an MBA both from Northwestern University.

Questions about this event? Contact Katie Spoden at kspoden@uchicago.edu.