2021 Entrepreneurship Essentials (E2): Competitive Analysis for Businesses

Join serial entrepreneur Phil Leslie for this session to learn about how early-stage companies think about competitive analysis, especially in a digital/web environment. This session will challenge your thinking about who you are (and aren’t) competing against. It will help you develop strategies to communicate your unique selling proposition to just the right market segment. Warning: you may leave this session concluding that you need to yield certain prospects to your competitors. And that’s ok, because you’ll also develop an appreciation for prospects you have overlooked that should be your biggest focus.

About the speaker:
Phil Leslie, MBA ’09, is a Managing Director at TechNexus focusing on early-stage audio and media investments. Prior to his role at TechNexus he founded and operated venture-backed startups including two exits in the past decade.